A distinctive experience in Guelph is garnering attention by combining lawn bowling, beer, music, and pleasant summer evenings. Brothers Brewing, situated on Wyndham Street in downtown Guelph, faced challenges due to a significant construction project preventing the opening of their summer patio, resulting in decreased foot traffic.
To counter this setback, the brewery launched a beer garden at the Guelph Lawn Bowling Club earlier this summer. Colton Proveau, co-owner of Brothers Brewing, emphasized the necessity of this partnership as brewery sales plummeted by approximately 50%. The initiative has served as a vital lifeline for the business during challenging times.
Blake Skinner, president of the lawn bowling club, noted that the beer garden has injected an extra element of fun, attracting newcomers to the sport. The scenic setting near the river and parks has captivated visitors, fostering optimism for a long-lasting collaboration between the brewery and the club.
Enthusiastic patrons like Mathew and Jenna Holdom have embraced the new beer garden, with plans to continue supporting the venue amid ongoing downtown construction. Emily Gibson, a long-time lawn bowler at the club, applauded the vibrant atmosphere created by the beer garden, attracting a diverse crowd and revitalizing the sport.
The beer garden’s appeal extends to a broader demographic, as younger individuals are drawn to lawn bowling, ensuring its sustainability for years to come. This innovative partnership not only provides a refreshing escape from downtown construction but also introduces patrons to a leisurely yet engaging pastime.