Sky is set to unveil a new feature called Real Time for Sky users, just in time for the upcoming World Cup. This upgrade aims to minimize the streaming delay that many viewers currently experience, especially during live sports events. Traditionally, services like BBC iPlayer and ITVX have been known to lag by up to 40 seconds compared to conventional TV broadcasts, causing timing discrepancies. Real Time, now extended beyond Premier League matches, promises to reduce this delay significantly for a more immediate viewing experience.
According to Sky, the Real Time feature is powered by Sky OS and will be available on select live sports, including coverage of major events like the World Cup on BBC and ITV. Viewers can activate Real Time during supported live sports broadcasts by selecting the option on their screens. This feature is accessible on both Sky Glass and Sky Stream devices through an opt-in button or dedicated channels.
Sky’s transition to Sky Glass and Sky Stream from the satellite-based Sky Q platform marks a significant shift in their streaming strategy. These services operate over broadband, offering advantages such as easy self-installation, regular software updates, and seamless integration with popular streaming platforms like Netflix, Apple TV+, and Disney+. Sky Glass and Sky Stream are central to Sky’s focus on internet-delivered television and enhanced streaming experiences.
In conclusion, the introduction of Real Time by Sky aims to enhance the viewing experience for millions of Sky users, particularly during live sports events like the World Cup. This move underscores Sky’s commitment to providing cutting-edge streaming services and embracing the future of television broadcasting.