The latest rankings for the top brands in the UK have been released, with Marks and Spencer securing the leading position. According to the YouGov BrandIndex tool, which evaluates factors such as impression, quality, value, satisfaction, recommendation, and reputation over the past year, M&S emerged as the strongest brand in the UK.
This achievement by M&S comes despite facing a cyber attack in 2025, disrupting online shopping capabilities for months. Following Marks and Spencer in the top five are IKEA, Samsung, John Lewis, and Netflix.
On the other hand, the Post Office has been recognized as the most improved brand, driven by increased satisfaction and enhanced public perception following the Horizon IT scandal. Royal Mail and Fujitsu secured the second and third spots for the most improved brands.
In the global rankings, WhatsApp has claimed the top spot as the best brand, with notable success in markets like India and Indonesia. Samsung, YouTube, and Google followed closely behind in the rankings.
CEO and Co-founder of YouGov, Stephan Shakespeare, emphasized the importance of strong brands that establish meaningful connections with consumers. The Best Brand Rankings, based on over six million interviews across 28 markets, reflect the enduring consumer appeal of recognized companies.
Expressing gratitude for being named the UK’s Best Brand for the fourth consecutive year, M&S CEO Stuart Machin highlighted the significance of customer feedback in shaping their brand identity. Machin also acknowledged the collective effort of M&S employees in delivering exceptional experiences and expressed a commitment to continuous improvement and growth.
The rankings showcase the resilience and consumer trust associated with leading brands, signaling a promising outlook for the future.