EE is slashing prices on smart TVs ahead of the 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience before the tournament kicks off. In addition to the discounts, EE is giving customers the opportunity to win tickets to a Home Nations match if they purchase a TV from the EE website by July 19.
The prize draw includes a chance to win one of 10 pairs of tickets to a Home Nations football game in the UK, where winners can choose to support England, Scotland, Wales, or Northern Ireland. While these tickets are not for this year’s World Cup, they are for games between September and December.
Customers can enjoy discounts of up to £500 on various TV brands like Samsung, Sony, LG, and Hisense. Among the discounted models is the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV, offering a 20% Cashback incentive. On the more budget-friendly side, the Hisense A7QTUK QLED AI Smart TV delivers vivid visuals with QLED Color technology and AI 4K Upscaler technology.
EE’s Summer of Sport promotion extends the opportunity for fans to secure free tickets to a future England, Wales, Scotland, or Northern Ireland game by purchasing a smart TV on the EE website before July 19. The sale also features Samsung’s Crystal UHD U8020F 4K Smart TV, known for its enhanced 4K visuals and clear audio quality.
Another contender in the Home Nations tickets contest is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV, boasting Dolby Vision and Dolby Atmos for immersive viewing experiences. This offering coincides with competitive deals from Sky, where their Glass smart TVs are currently discounted.
Amazon has rebranded its Fire TV range as Amazon Ember, introducing the Ember Artline model designed to mimic framed artwork. For those considering which TV to choose, the Hisense A7QTUK model has garnered positive reviews for its picture quality and sound performance, making it a competitive option for buyers.
Overall, the TV market is abuzz with enticing deals and offerings, catering to a wide range of preferences and budgets for consumers gearing up for the upcoming FIFA World Cup and beyond.