Leading sports organizations, including the Premier League, are joining forces to enhance the mental well-being of men. A new initiative spearheaded by the Government, known as Team Up, will address the issue of male loneliness, promote social connections, and emphasize support for men’s mental health. Statistics show that one in four boys and young men aged 11-16 in England experience feelings of loneliness, with suicide ranking among the top causes of death for men under 50.
The Team Up campaign is scheduled to take place from January 26 to February 1, 2026, across the UK. The government is concerned about the impact of lacking positive environments on young men, making them susceptible to isolation, mental health issues, and negative online influences.
Major organizations such as the Premier League, EFL, Rugby Football Union, England & Wales Cricket Board, and Movember are anticipated to back this campaign. Prior to the campaign kick-off, the Government is urging elite clubs, grassroots teams, professional athletes, amateurs, and fans to participate.
Culture Secretary Lisa Nandy emphasized the challenges faced by boys and young men and highlighted the importance of providing appropriate support systems for them. She pointed out the risks associated with online exposure to harmful content reinforcing rigid perceptions of masculinity.
Nandy also highlighted the positive impact that sports can have in addressing these issues by fostering real-life connections, camaraderie, confidence, and self-belief among young men. The ‘Team Up’ campaign aims to convey the message that everyone deserves a support system to face life’s challenges.
As part of the National Youth Strategy, the Government is investing £500 million to establish up to 250 new or renovated youth facilities. Tracy Herd, Director of Men’s Health (Europe) at Movember, expressed enthusiasm for supporting Team Up Week and collaborating with DCMS and sports partners to emphasize the role of physical activity in bolstering young men’s mental health.