UK smartphone users are being warned about a new text message scam targeting individuals. This scheme, known as the “Hi Mum” scam, has already led to significant financial losses for victims.
The fraudulent messages typically start with a text appearing to be from a family member using a different phone number and referencing current weather conditions to seem more authentic. The message often reads, “Hi Mum, I’m so hot and stressed. Please contact me on my new number – it’s urgent.”
Once the recipient responds, the scammer pretends to be a relative in distress and eventually requests money, claiming it is an emergency. These scams exploit parents’ natural inclination to help their children by creating a sense of urgency and pressuring individuals to act quickly without verifying the legitimacy of the request.
In case you receive such a message, it is advised not to reply. Instead, reach out to your relative using their known phone number to confirm their safety. Report any suspicious texts promptly to prevent others from falling victim to the scam.
If you encounter a suspicious message, refrain from responding, contact your loved one using their usual phone number, and forward the message to 7726, the UK’s spam reporting service. Despite the apparent simplicity of the scam in hindsight, it has duped many individuals, especially those less familiar with technology, through emotionally compelling narratives that coerce victims into sending money without validation.
The impact of these scams is substantial, with over £220,000 lost to “Hi Mum” scams in the UK from 2023 to 2025 according to Action Fraud. To stay safe, exercise caution when receiving unexpected messages claiming to be from family members. Always verify the sender’s identity through a trusted communication method before responding or providing any financial assistance.