As the Prime Day sales approach, shoppers are advised to be cautious to avoid falling victim to cybercriminals. These fraudsters take advantage of major shopping events by using fake offers, phishing emails, and fake websites to deceive unsuspecting individuals into sharing personal information or payment details. Experts in cybersecurity are cautioning that Prime Day creates a high-pressure shopping environment that scammers exploit.
Check Point’s security team reported that a significant number of new Amazon-related web domains, totaling 6,843, were registered globally between December 2025 and last month. The month of April witnessed a substantial spike, with 1,446 new domains created during that period.
The timing of this surge in April is particularly alarming because attackers can use this time to establish malicious domains, making them appear legitimate and evading detection until Prime Day arrives.
While most domains are safe, Check Point identified that approximately one in every 11 new Amazon-themed domains was either classified as malicious or suspicious.
Check Point emphasized that Prime Day scams are successful because they closely mimic normal shopping behavior with recognizable branding, convincing checkout pages, delivery notifications, and a sense of urgency. The company advised consumers to take a cautious approach, verifying the authenticity of messages and purchases before proceeding with clicking, logging in, or making payments.
To ensure a safe shopping experience during Prime Day, shoppers are urged to take several precautionary measures. Firstly, carefully scrutinize website addresses before entering any information, as scammers often create fake sites resembling Amazon’s official page.
Warning signs of potential scams include deals that appear too good to be true, messages claiming refunds, or alerts pressuring immediate action due to offers expiring soon. These tactics are designed to create urgency and prompt impulsive decisions.
Additionally, shoppers should avoid clicking on links from unsolicited emails, texts, or social media posts. It is safer to directly visit Amazon’s website by typing the address into the browser.
Another common scam involves fake notifications about Prime accounts being suspended. If consumers receive messages threatening account closure unless immediate action is taken, it is advisable to verify the information directly through Amazon’s official site.
By following these guidelines, shoppers can enjoy Prime Day without falling prey to scammers. Prime Day is scheduled from June 23 to Friday, June 26, with coverage of the biggest deals and offers available on Express.co.uk during the event.
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