A cost-effective smartwatch and an affordable supermarket ketchup have been recognized among the top products of 2025 by a consumer research group. The organization, Which?, extensively evaluated over 2,000 items to identify the most outstanding ones based on quality and value. The selected 50 products stood out for various reasons, with some being praised for their exceptional quality, innovation, and surprisingly low prices.
Leading the list is the Amazfit Bip 6 smartwatch, priced at under £63 in certain locations, which is a fraction of the cost of Apple’s entry-level model but offers comparable quality. Which? lauded the smartwatch for its exercise tracking and GPS features, awarding it a five-star rating for ease of use and screen performance. The organization emphasized the Bip 6’s value proposition, calling it a standout product that sets a benchmark for high-quality, affordable offerings across all sectors.
In third place is Asda’s Classic Tomato Ketchup, commended for its rich tomato flavor with a balanced sweetness that does not taste artificial. Despite costing about 70% less per 100g compared to the popular Heinz ketchup, it received equal praise in taste tests.
Ranked second in the top 50 list is Skoda’s Elroq electric car, the most expensive product on the list at over £30,000. Which? described the SUV as cost-effective to operate and purchase compared to its competitors, emphasizing its exceptional quality and value proposition.
Another standout product in the top 50 is Aldi’s Magnum Premium Washing Up Liquid, securing the tenth spot with a price of 95p for a 500ml bottle. This budget-friendly offering outperformed its pricier competitor, Fairy Original, in the overall score.
The curated list of top products includes a diverse range of items such as household appliances, cutting-edge technology, bedding, baby strollers, and power tools.
Harry Rose, the editor of Which? Magazine, highlighted that the top products of 2025 were chosen for their ability to enhance home life. These products, ranging from televisions and audio equipment to kitchen appliances and outdoor gear, reflect consumers’ increasing demand for quality, convenience, and enjoyment in their everyday lives.
The top 10 products from Which? include the Amazfit Bip 6 smartwatch, Skoda Elroq car, Asda Classic Tomato Ketchup, TCL 55C7K-UK TV, Google Pixel 9a mobile phone, Beko Pro AeroPerfect BBIE12401AMP built-in oven, Shark NZ780UKT vacuum cleaner, RSPB Skylark Binoculars 8×42, Microsoft Surface Laptop, Copilot+ PC, 13-inch (2025), and Aldi Magnum Premium Washing Up Liquid.