Virgin Media users who subscribe to Sky Entertainment channels are in for a treat starting next month. Sky Atlantic will be added for free to their existing subscription, granting access to popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus without any extra charges. This update will be available to Virgin TV 360 and Stream box customers, rolling out on screens from April 1.
To enjoy the Sky Atlantic programming, customers simply need to tune in to channel 111 on the Virgin TV platform. The content will also be accessible on-demand and via Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing exceptional entertainment value by offering Sky Atlantic to over a million Virgin TV customers at no additional cost.
In related news, Sky has revealed a significant enhancement with the launch of the Ultimate TV plan. This plan includes premium channels, such as Disney+, Netflix, Hayu, and the upcoming HBO Max app, priced at £24 and available on Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, hailed this update as a “new era” for Sky and NOW, bringing together Sky, Netflix, Disney+, HBO Max, and Hayu under a single subscription.
This latest Virgin Media update coincides with Sky’s initiative to offer a comprehensive entertainment package, catering to a wide range of viewing preferences across various platforms.