Most major TV and internet providers in the UK have recently raised their prices, primarily in April. Sky has now announced a new price increase for users of its NOW broadband platform, set to take effect on July 4. The upcoming changes will impact customers on the Brilliant Broadband, Fab Fibre, and Super Fibre plans, with an additional £3 per month added to their bills.
Acknowledging the potential dissatisfaction among users, a NOW spokesperson stated, “We understand that price increases are never welcome. However, to enhance our services and continue investing, adjustments to pricing are necessary.” Customers were initially offered the option to leave the service without any charges within 31 days of notification.
For those looking to avoid the extra cost, it is advisable to check if they are still within the 31-day timeframe for switching providers without facing early termination fees. NOW emphasizes that the price adjustments reflect the company’s efforts to enhance products and services, as well as the rising cost pressures it faces, including wholesale expenses and service improvements.
Regardless of being a NOW customer or not, reviewing current contracts and exploring alternative providers is recommended. Smaller networks in the UK, such as Community Fibre, often offer competitive deals with faster speeds at lower prices. To discover available Internet Service Providers (ISPs) in your area, Ofcom’s postcode checker can help identify options for potentially faster downloads and cost savings.
