Samsung TV owners in the UK are in for a treat as they are set to receive a substantial free upgrade that will bring a host of bonus content to enjoy. UKTV has recently announced that its popular free-to-air linear channels will soon be accessible on Samsung screens, allowing UK viewers to watch without the need for extra devices for the first time.
The channels will be streamed over the internet, eliminating the requirement for a traditional aerial connection. Samsung will also introduce a dedicated section on its home screen to showcase content from the U streaming service, making it easier for users to discover and access classic comedies, dramas, and factual shows without navigating through menus.
In the coming months, channels like U&DRAMA, U&Dave, U&Yesterday, U&W, and U&Eden will be directly accessible through Samsung’s Universal Guide via a deep link into the U app. Samsung anticipates that this rollout will reach millions of its TVs, with the channels being featured in the platform’s ‘Live’ tab and Universal Guide to ensure easy access to UKTV’s live and on-demand content for viewers relying on internet-based TV services.
Jonathan Newman, General Manager of Commercial at UKTV and BBC Studios UK and Ireland, expressed excitement about the strengthened partnership with Samsung, emphasizing the increased accessibility of the U app to Samsung customers and the continued visibility of UKTV’s diverse content range.
Dan Harvie, Vice President of Home Entertainment and Appliances at Samsung UK and Ireland, highlighted UKTV’s significant role in enhancing the entertainment offerings on Samsung TVs. He emphasized Samsung’s commitment to enhancing the entertainment experience by providing access to a wide array of broadcast content through partnerships like the one with UKTV.
Although an official launch date for the new features has not been disclosed, Samsung TV users can expect to see these enhancements on their screens in the near future.