Freeview and Sky are widely recognized as top choices for TV viewing in the UK. Freeview offers free content, while Sky provides premium channels and exclusive sports coverage. A newer player in the market, Freely, has emerged as a compelling alternative. Launched last year, Freely utilizes broadband connections to deliver content to TVs, similar to Sky’s Glass TVs.
Unlike traditional setups requiring aerials or dishes, Freely is integrated into many new televisions, eliminating the need for additional set-top boxes or dongles. A recent development is Channel 4’s introduction of three new streaming channels exclusively on Freely. These channels, namely 4Reality, 4Homes, and 4Life, mark Channel 4’s debut in the UK streaming platform arena.
Viewers can access 4Reality on channel 67, 4Homes on channel 68, and 4Life on channel 82. There is speculation that Freely may gain ground over Freeview as more individuals shift towards streaming services. Notably, Everyone TV, the entity behind Freeview, owns Freely.
Grace Boswood, Channel 4’s Director of Technology & Distribution, expressed pride in enhancing Freely’s offerings. Similarly, Jonathan Thompson, CEO of Everyone TV, highlighted the expansion of high-quality streamed content in collaboration with Channel 4. With an array of exclusive channels, including 4Reality, 4Homes, and 4Life, Freely aims to offer diverse and engaging content to viewers.
The new channels promise a variety of content for audiences. 4Reality features reality TV favorites like Married at First Sight and Naked Attraction. 4Homes showcases properties from different settings, while 4Life delves into real-life stories, travel, and culinary experiences.
In summary, Freely’s partnership with Channel 4 introduces unique streaming channels, enhancing the viewing experience and catering to a broader audience.