A UNESCO World Heritage Site in Alberta has seen a surge in interest following a mention on a popular American TV show, with hopes for increased summer visits. Head-Smashed-In Buffalo Jump was featured in an episode of the award-winning show “The Pitt,” where the character Dr. Michael Robinavitch expresses his plans to visit the site in the Canadian Rockies.
Located 150 kilometers south of Calgary, Head-Smashed-In Buffalo Jump was historically used by Indigenous peoples to guide bison herds over a cliff for harvesting. The site features an interpretive center built into the sandstone cliff, showcasing Blackfoot culture, local ecology, and archaeological discoveries, leading visitors to a cliff-top trail.
Quinton Crow Shoe, the marketing lead at the site, mentioned that the TV show mention has sparked curiosity among visitors, leading to increased engagement on social media and via email. The site, which attracts around 60,000 visitors annually, is hopeful that the recent attention will result in higher visitation during the peak season from May to September.
Promotional efforts, including discounts through the Canada Strong Pass, have also contributed to the increased interest in Head-Smashed-In Buffalo Jump. Crow Shoe highlighted the collaborative nature of attractions in southern Alberta, encouraging visitors to explore the diverse offerings in the region.
Travel Alberta capitalized on the show’s mention by releasing a promotional video featuring the characters against the backdrop of the site’s cliffs. Alberta’s Culture Minister, Tanya Fir, shared the TV clip on social media, emphasizing the cultural significance of Alberta’s landmarks resonating with global audiences.